1 hour ago · Seoul
‘He’s the hottest thing right now’: how a $1 scarf seller became Seoul’s biggest attraction
What's happening
SignalsMonitor is following this as a security story. The Guardian UK is the outlet attached so far. The reports are tied to Seoul. The first report grouped here was at 12 Nov 2026, 03:33 UTC. The headline in use is “‘He’s the hottest thing right now’: how a $1 scarf seller became Seoul’s biggest attraction”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
Seoul’s ‘scarf uncle’ has become a South Korean sensation for a sales technique that consists of talking customers out of purchases By mid-morning the main alley of Namdaemun market in Seoul is ringed by private security guards and police, and the queue – penned behind a cordon – shuffles forward…
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by The Guardian UK
‘He’s the hottest thing right now’: how a $1 scarf seller became Seoul’s biggest attraction
Reported by 1 outlet
- The Guardian