46 hours ago · Japan
Hello Kitty owner Sanrio scraps Japanese TV show Vivant deal over China backlash
What's happening
SignalsMonitor is following this as a general story. South China Morning Post Asia is the outlet attached so far. The reports are tied to Japan. The first report grouped here was at 29 Oct 2026, 04:41 UTC. The headline in use is “Hello Kitty owner Sanrio scraps Japanese TV show Vivant deal over China backlash”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
Japanese character company Sanrio, owner of popular IPs including Hello Kitty, Cinnamoroll and My Melody, has terminated its planned collaboration with the television drama Vivant following strong public criticism in China. In an official statement released on its Japanese website on Thursday, the company acknowledged that the Japanese spy drama…
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by South China Morning Post Asia
Hello Kitty owner Sanrio scraps Japanese TV show Vivant deal over China backlash
Reported by 1 outlet
- South China Morning Post
- South China Morning PostHello Kitty owner Sanrio scraps Japanese TV show Vivant deal over China backlash