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35 hours ago · Japan

Hello Kitty's spy drama lands in hot water: What went wrong with Sanrio in China

Hello Kitty's spy drama lands in hot water: What went wrong with Sanrio in China

What's happening

SignalsMonitor is following this as a general story. Times of India World, The Guardian World, BBC Business, and South China Morning Post Asia are the outlets attached to this story. The reports are tied to Japan. The first report grouped here was at 29 Oct 2026, 03:16 UTC. 5 material updates are listed in the timeline. The headline in use is “Hello Kitty's spy drama lands in hot water: What went wrong with Sanrio in China”. This note is SignalsMonitor's own briefing, not the publisher's article.

What we know

Sanrio has come under fire in China for its collaboration with the Japanese drama VIVANT, which many viewers found offensive. The show's depiction of a fictional Chinese intelligence agency apprehending Japanese spies has ignited fierce online backlash.

Times of India WorldRead at Times of India World

Story timeline

Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.

  3. New development reported by South China Morning Post Asia

    Hello Kitty owner Sanrio scraps Japanese TV show Vivant deal over China backlash

  4. New development reported by The Guardian Business

    Hello Kitty company cuts ties with Japanese spy show after China outcry

Same story, different outlets

4 headlines

Each line is that outlet's headline. The article stays on the publisher's site.