19 hours ago
I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington
What's happening
SignalsMonitor is following this as a general story. The Guardian UK is the outlet attached so far. The first report grouped here was at 11 Oct 2026, 13:00 UTC. The headline in use is “I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
From ‘has flat buttocks’ to ‘likes brunettes with muscles’, the retailer’s About You pages offer some remarkable insights into customers’ lives and tastes. Naturally, I rushed to check out mine … There’s been a disturbing development in the surveillance capitalism space for me and other Amazon users: we can now…
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by The Guardian UK
I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington
Reported by 1 outlet
- The Guardian