2 hours ago
In 2013, friends launched RXBAR with $10,000; Kellogg bought it for $600 million four years later
What's happening
SignalsMonitor is following this as a general story. Times of India World is the outlet attached so far. The first report grouped here was at 15 Oct 2026, 15:18 UTC. The headline in use is “In 2013, friends launched RXBAR with $10,000; Kellogg bought it for $600 million four years later”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
In 2013, aspiring entrepreneurs Peter Rahal and Jared Smith launched RXBAR while searching for nutritious protein bars. Starting from Rahal's parents' basement, they sold directly to customers.
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by Times of India World
In 2013, friends launched RXBAR with $10,000; Kellogg bought it for $600 million four years later
Reported by 1 outlet
- Times of India