2 hours ago
M&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’
What's happening
SignalsMonitor is following this as a conflict story. The Scotsman, The Guardian Business, and Chronicle Live are the outlets attached to this story. The first report grouped here was at 6 Nov 2026, 07:00 UTC. 3 material updates are listed in the timeline. The headline in use is “M&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
James Norton and Lucy Punch star as a youthful Mr and Mrs Claus in lively ad about shared moments as well as shopping For years the “Christmas advert moment” has belonged to one brand. John Lewis’s syrupy commercials featuring piano ballads and tearjerker storylines have given the 160-year-old department store…
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by Chronicle Live
M&S Christmas advert stars James Norton as undercover Santa finding 'real magic'
- New development reported by The Guardian UK
M&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’
- New development reported by The Scotsman
Same story, different outlets
3 headlinesEach line is that outlet's headline. The article stays on the publisher's site.
- The ScotsmanM&S Christmas Advert 2026 Released: James Norton plays Santa in Marks and Spencer's seasonal offering - also starring Lucy Punch
- The GuardianM&S takes on John Lewis in Christmas ad battle with topless ‘shredded Santa’
- Chronicle LiveM&S Christmas advert stars James Norton as undercover Santa finding 'real magic'