GENERALACTIVE
2 hours ago
Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update
What's happening
SignalsMonitor is following this as a general story. The Guardian UK is the outlet attached so far. The first report grouped here was at 10 Nov 2026, 23:40 UTC. The headline in use is “Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up? Alyx, I hear a certain makeup brand has updated its tagline.
The Guardian UKRead at The Guardian UK
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by The Guardian UK
Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update
Reported by 1 outlet
- The Guardian