23 days ago
McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
What's happening
SignalsMonitor is following this as a markets story. The Guardian Business is the outlet attached so far. The first report grouped here was at 23 Sept 2026, 17:38 UTC. The headline in use is “McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits. The company said that it aimed to take an extra 1.
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by The Guardian Business
McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
Reported by 1 outlet
- The Guardian