10 days ago · London
O2 signs record £200m deal to keep London venue’s naming rights
What's happening
SignalsMonitor is following this as a markets story. The Guardian Business is the outlet attached so far. The reports are tied to London. The first report grouped here was at 7 Oct 2026, 05:00 UTC. 2 material updates are listed in the timeline. The headline in use is “O2 signs record £200m deal to keep London venue’s naming rights”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record deal thought to be in the region of £200m to retain the naming rights to the London venue the O2 in the largest renewal of its kind in…
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by The Guardian Business
O2 signs record £200m deal to keep London venue’s naming rights
- Picked up by The Guardian Business
Reported by 1 outlet
- The Guardian