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17 days ago

Sali Hughes on beauty: a buzzy new brand is aimed at women over 40 – and the industry is taking notice

Sali Hughes on beauty: a buzzy new brand is aimed at women over 40 – and the industry is taking notice

What's happening

SignalsMonitor is following this as a markets story. The Guardian UK is the outlet attached so far. The first report grouped here was at 30 Sept 2026, 09:00 UTC. The headline in use is “Sali Hughes on beauty: a buzzy new brand is aimed at women over 40 – and the industry is taking notice”. This note is SignalsMonitor's own briefing, not the publisher's article.

What we know

Beauty mogul Sarah Creal decided there was too much emphasis on the teen market – so she designed a range of products for older women. Now others are following suit It’s rare that I devote a whole column to one brand, but not as rare as the decision by any…

The Guardian UKRead at The Guardian UK

Story timeline

Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.

Reported by 1 outlet

  • The Guardian