7 days ago · Hong Kong
Shein outsells British rival Asos as UK revenue hits £2.58bn
What's happening
SignalsMonitor is following this as a markets story. The Guardian Business is the outlet attached so far. The reports are tied to Hong Kong. The first report grouped here was at 9 Oct 2026, 11:49 UTC. The headline in use is “Shein outsells British rival Asos as UK revenue hits £2.58bn”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by The Guardian Business
Shein outsells British rival Asos as UK revenue hits £2.58bn
Reported by 1 outlet
- The Guardian