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22 days ago

Skipping showers is the latest trend - but is there any science behind 'smellmaxxing'?

SIGNALSMONITORGENERAL

What's happening

SignalsMonitor is following this as a general story. RNZ is the outlet attached so far. The first report grouped here was at 24 Sept 2026, 19:44 UTC. The headline in use is “Skipping showers is the latest trend - but is there any science behind 'smellmaxxing'?”. This note is SignalsMonitor's own briefing, not the publisher's article.

What we know

Teenage boys and young men are investing hundreds - sometimes thousands - of dollars into their fragrance collections.

RNZRead at RNZ

Story timeline

Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.

Reported by 1 outlet

  • RNZ
Skipping showers is the latest trend - but is there any science…