21 days ago
Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing
What's happening
SignalsMonitor is following this as a markets story. The Guardian Business is the outlet attached so far. The first report grouped here was at 25 Sept 2026, 09:00 UTC. The headline in use is “Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing”. This note is SignalsMonitor's own briefing, not the publisher's article.
What we know
To escape the stresses and strains of adulting, more people are choosing to rekindle their love for childhood toys, games and pastimes A growing number of adult enthusiasts are rediscovering their love for Lego, helping to fuel a surge in sales that has increased the Danish toymaker’s revenues by 21%.
Story timeline
Reports grouped into this story, earliest first. Exact repeats from the same outlet are collapsed.
- First reported by The Guardian Business
Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing
Reported by 1 outlet
- The Guardian